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Buyology is marin lindstroms book on the emerging field of neuromarketing. Truth and lies about why we buy martin lindstrom download bok. Jan 01, 2008 martin lindstrom born 1970 is the author of the bestseller buyology truth and lies about why we buy doubleday business, division of random house. The author attempts to identify the factors that influence buyers decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements. Lindstroms new york times and wall street journal international bestselling book peers deep inside the brain literally using fmri to discover the precise areas being lit up in response to brand and advertising messages exploring. Therefore it need a free signup process to obtain the book. Lindstrom, through a study of the human psyche, explains the subconscious mind.
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